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Want to collaborate to advance our like-minded missions? We'd love to hear more. 

Phone: 1 (855) 843-7929

Email: inquiries@theswayeffect.com

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© 2019 The Sway Effect

About Sway

Creating Conscious Communications

The Sway Effect is one of the fastest growing independent agencies in the marketing and communications industry today. 

In mid-2019, our Founder Jennifer Risi set out to change how the industry works by establishing a new kind of agency that is built on collaboration and providing a forum to assemble the best and brightest talent in the industry. She also wanted to create a culture that she knew her clients, partners and team would want to be a part of. 

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So, you might ask: What does The Sway Effect represent?

At the heart of our work we are focused on “swaying” opinion on behalf of our clients and

putting diversity, inclusion and equity at the center of everything we do.

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Over the past several years of digital and social revolution, we have seen a strong demand to deliver seamlessly integrated ideas and content. In this low-growth, high-risk, exponentially more complex world, brand has the power to drive business forward. Brands can attract new customers, leverage chronic market disruptions to their advantage, partner with diverse stakeholders, and engage with and motivate new talent. 

At The Sway Effect, we are focused on delivering for our clients as well as establishing a new industry standard for how we work and envision our future together. Our network of experts consistently create and seamlessly execute broad-reaching campaigns across channels from anywhere in the world while telling one cohesive story.

Our Values

  • Curiosity leads to new ways of thinking and doing.

  • Creativity drives innovation and makes change happen.

  • Inclusivity allows us to produce the best work possible.

Our Beliefs

  • Collaboration creates the best work for our clients.

  • Dedication means serving as an extension of your team.

  • Empathy allows us to make an impact and win together.

Our Mission

When it needs to be said, we say it.


Where the conversation needs to go, we lead it.

 

And when trust is paramount, we have it.

 

Through our client engagements, we are making an impact, leading the ever-changing waters of diversity and inclusion, and convening like-minded partners, brands and thought leaders at the forefront of progress.

With one foot firmly planted in the foundation of traditional marketing and communications and the other ready to break down barriers, we are setting a new standard for our industry. A standard and company where following the principles we teach is not only expected of ourselves, but the very essence of what we are built upon.

 

When things are changing, ceilings are being shattered and new ideas are impacting the collective whole, there is an almost palpable momentum shaping it all.

The Sway Effect.

The Sway Effect seeks to hire te

Our Team

Jennifer Risi | Founder & President |
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Jennifer Risi is a communications executive with 15+ years of experience in international reputation, strategic global media relations, CEO positioning, crisis communications, and nation branding. Her clients are CEOs and Heads of State all over the world.

 

Risi is a champion for diversity – often writing and speaking on key issues as well as mentoring and sponsoring next-generation talent. She is also a member of the 4A’s Foundation Board and forged Ogilvy’s membership with the Unstereotype Alliance. She serves as an ongoing advisor to UN Women and UN Women Executive Director, Phumzile Mlambo-Ngcuka. 

 

Risi lives in New York City and is an alumna of Barnard College, Columbia University. 

Mallory Galbreath | Chief of Staff |
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Mallory Galbreath has a background in program development, community management and event production. Prior to joining The Sway Effect team, Galbreath worked at an international human rights organization where she managed an event series and created two mentorship programs that connected over 80 students from esteemed universities to human rights activists around the globe. 

 

She is a graduate of Landmark Worldwide’s Communication Curriculum and as such, serves as a multifaceted resource for cross-cultural collaboration and efficient project execution.

 

Galbreath resides in Brooklyn, New York and is an alumna of Kent State University in Northeast Ohio.

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Ada Huang comes with experience in U.S. media relations, travel and insurance trade, promotions, partnerships, digital media, press trips and events for a variety of clients. Huang has executed tactical initiatives and worked with key constituents and partners to produce newsworthy content for her clients in the conversations of sustainability, culinary, tourism and infrastructure, insurance and more.

 

Huang joined The Sway Effect team from Finn Partners, a global integrated marketing communications agency. Her other experience includes working Media Connect, a division of Finn Partners that specializes in the publishing industry, and several internships in politics and classical music.

 

Ada is a born-and-raised New Yorker and an alumna of Villanova University.

Careers

We are often seeking highly motivated individuals who want to create game-changing work and be part of establishing a new standard of agency.  View our open roles and apply via inquiries@theswayeffect.com    

Our Team

Jennifer Risi | Founder & President |
  • Black LinkedIn Icon

Jennifer Risi is a communications executive with 15+ years of experience in international reputation, strategic global media relations, CEO positioning, crisis communications, and nation branding. Her clients are CEOs and Heads of State all over the world.

 

Risi is a champion for diversity – often writing and speaking on key issues as well as mentoring and sponsoring next-generation talent. She is also a member of the 4A’s Foundation Board and forged Ogilvy’s membership with the Unstereotype Alliance. She serves as an ongoing advisor to UN Women and UN Women Executive Director, Phumzile Mlambo-Ngcuka. 

 

Risi lives in New York City and is an alumna of Barnard College, Columbia University. 

Mallory Galbreath | Chief of Staff |
  • Black LinkedIn Icon

Mallory Galbreath has a background in program development, community management and event production. Prior to joining The Sway Effect team, Galbreath worked at an international human rights organization where she managed an event series and created two mentorship programs that connected over 80 students from esteemed universities to human rights activists around the globe. 

 

She is a graduate of Landmark Worldwide’s Communication Curriculum and as such, serves as a multifaceted resource for cross-cultural collaboration and efficient project execution.

 

Galbreath resides in Brooklyn, New York and is an alumna of Kent State University in Northeast Ohio.

Ada Huang | Account Executive |
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Ada Huang comes with experience in U.S. media relations, travel and insurance trade, promotions, partnerships, digital media, press trips and events for a variety of clients. Huang has executed tactical initiatives and worked with key constituents and partners to produce newsworthy content for her clients in the conversations of sustainability, culinary, tourism and infrastructure, insurance and more.

 

Huang joined The Sway Effect team from Finn Partners, a global integrated marketing communications agency. Her other experience includes working Media Connect, a division of Finn Partners that specializes in the publishing industry, and several internships in politics and classical music.

 

Ada is a born-and-raised New Yorker and an alumna of Villanova University.

Careers

We are often seeking highly motivated individuals who want to create game-changing work and be part of establishing a new standard of agency.  View our open roles and apply via inquiries@theswayeffect.com