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Phone: 1 (855) 843-7929

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© 2019 The Sway Effect

IN THE NEWS

SWAY IBEROAMÉRICA

December 5, 2019

In less than six months, The Sway Effect has gone global and has expanded its reach to Spain, Columbia, Argentina, and Mexico. Spearheaded by its female Founder and President, Jennifer Risi, our team is poised to help global brands connect in these key local markets while also helping local brands based in the region expand globally.
 

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PRWEEK

November 7, 2019

Allyship work is difficult and hardly ever linear. But there are so many steps anyone at any organization can take, no matter their position, to create a work environment that benefits everyone—not just those in positions of privilege.
 

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QUARTZ

September 12, 2019

If we really want to create a workforce that’s more diverse, inclusive, and equitable across the board, reactive, one-time company initiatives won’t do much. It’s about the smaller and more proactive day-to-day actions that make all the difference and create a permanent culture shift.
 

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CHEDDAR

July 16, 2019

It's the firm that's swaying the tide of the communications industry. The newly launched, Sway Effect, is working to create a network of agencies to not only handle communication for clients, but to integrate diversity and inclusion into all aspects of their business. We spoke to Jennifer Risi, Founder and President of The Sway Effect.
 

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THE DRUM

July 16, 2019

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.
 

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HOLMES REPORT

July 16, 2019

Called The Sway Effect, the new firm is named for the impact Risi hopes it will have on the communications industry, as well as brands and public perception, she said.  The agency and its business model are built to foster alliances, as well as diversity and inclusion.
 

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THE DRUM

June 18, 2019

With Cannes Lions now underway this year, I thought it was important to reflect on where we are and I’ll be honest: Our industry has a long way to go when it comes to diversity, inclusion and equity. 
 

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PRWEEK

June 7, 2019

 

The industry gathered this week to celebrate inspiring female PR professionals, a communications leader turned successful entrepreneur, and Grammy Award-winning country star Jennifer Nettles.  

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HOLMES REPORT

May 13, 2019

 

NEW YORK — Ogilvy's Jennifer Risi is stepping down from her position as worldwide chief communications officer to launch her own communications firm.  

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PRWEEK

May 11, 2019

What would you do if you weren't in PR?

 

I was a psychology major at Barnard College. I always thought I would be a doctor or a therapist when I was growing up. 

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MEDIA POST

April 10, 2019

The 4A's Foundation is adding eight new members to its board as the organization undergoes a shift in priorities around four pillars: creativity, development, exposure and community. 

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BSMART

May 26, 2016

It's not only about messages, but how women are portrayed and the roles they take in media.  It shouldn't be about women in business or women in science.  It should be executives in science or executives in business.