In less than six months, The Sway Effect has gone global and has expanded its reach to Spain, Columbia, Argentina, and Mexico. Spearheaded by its female Founder and President, Jennifer Risi, our team is poised to help global brands connect in these key local markets while also helping local brands based in the region expand globally.
Allyship work is difficult and hardly ever linear. But there are so many steps anyone at any organization can take, no matter their position, to create a work environment that benefits everyone—not just those in positions of privilege.
If we really want to create a workforce that’s more diverse, inclusive, and equitable across the board, reactive, one-time company initiatives won’t do much. It’s about the smaller and more proactive day-to-day actions that make all the difference and create a permanent culture shift.
It's the firm that's swaying the tide of the communications industry. The newly launched, Sway Effect, is working to create a network of agencies to not only handle communication for clients, but to integrate diversity and inclusion into all aspects of their business. We spoke to Jennifer Risi, Founder and President of The Sway Effect.
Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.
Called The Sway Effect, the new firm is named for the impact Risi hopes it will have on the communications industry, as well as brands and public perception, she said. The agency and its business model are built to foster alliances, as well as diversity and inclusion.
It's not only about messages, but how women are portrayed and the roles they take in media. It shouldn't be about women in business or women in science. It should be executives in science or executives in business.