I have been working with Jennifer on our important campaigns – HeforShe and the Unstereotype Alliance – over the years. We have benefited from her insights on how to manage communications as well as her network of influencers.

I made the decision to switch agencies in the middle of last year because we weren’t getting results that I knew we could in the U.S. Since bringing on Jen and the team in August 2025, they helped us nail our narrative and have secured more feature coverage in six months than in the first four years of the business. They are the best.

The Sway Effect has transformed our communications function at Understood. In just six short months, they showed us what good PR looks like.

Jen Risi is by far the best PR person that I have ever worked with.

The Sway Effect developed a creative and impactful campaign that made BD Women’s Health synonymous with cervical cancer prevention. Their work has been game changing. It drove sales and most importantly,
created a national conversation that helped to save lives.

Sway Effect is an incredible PR partner. Their responsiveness, media connections, and dedication to our brand’s success are unmatched. Jen personally has helped me to educate the leadership team on the power/importance of corporate PR, which has been invaluable.

The Sway Effect has been a powerful partner, consistently delivering outstanding results with top-tier media targets. They strike the perfect balance between being part of our team and serving as strategic advisors with the right mix of passion and enthusiasm.

Jen and her team have taken our foundation to new heights. Their relationships with the media have gotten our organization more national coverage than we ever dreamed of. I highly recommend The Sway Effect as one of the best PR firms with which I have ever worked with in over 30 years in the industry.